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What makes our products unique?
At PÜR, we’ve done the beauty, skin-ingredient research to create the best in makeup, makeup brushes, cosmetic tools and skin care products that are never tested on animals and always cruelty free
Why do we love what we do?
Each carefully created makeup and skin care product is designed to accentuate your natural-born beauty by blurring the look of skin imperfections and help correct the skin’s overall appearance using clinically proven technology

Is Discontinued By Manufacturer : No
Product Dimensions : 0.75 x 0.75 x 5.38 inches; 0.01 ounces
Item model number : 37011819
Department : womens
UPC : 847137011819
Manufacturer : Quidsi
ASIN : B00IDAHA7U
Best Sellers Rank: #63,471 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #497 in Mascara
Customer Reviews: 4.2 4.2 out of 5 stars (528) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
13 reviews for PÜR MINERALS Big Look Mascara in Black – Volumizing And Lengthening Lash Mascara For Longer, Fuller, Softer Lashes – Cruelty-Free & Vegan Lash Tint
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$24.00
WillWorkForKoreanSkincareProducts –
Fantastic mascara!
I don’t wear a ton of makeup, but recently tried to start wearing it more often. I have had nice mascara, but I’ve never had a super nice mascara. I decided to treat myself by ordering PÜR MINERALS Big Look Mascara in Black. It does not clump unless I’m doing multiple layers, which is not something that I would generally do. Does a great job of extending the length of my lashes and making them look fuller. It has wearability that lasts all day for me without smudging and really makes my eyelashes look smoking hot. It is definitely a higher priced mascara, but I really love it and think the quality and effectiveness are outstanding. Ultimately, I think it’s worth the price and a really great value.
Marilyn Guigno –
Stunning Mascara – A Longtime Favorite
I’ve been using this mascara for years, and it continues to be my go-to product. It delivers consistently impressive results, offering both volume and length without clumping. The formula is smooth and easy to apply, and it holds up well throughout the day without smudging or flaking.The brush design allows for precise application, making it easy to reach even the smallest lashes. I appreciate how it enhances my lashes, giving them a full and defined look that lasts from morning until evening.Even after all these years, it remains a reliable favorite in my makeup routine. If you’re looking for a high-quality mascara that performs exceptionally well and stands the test of time, this one is definitely worth trying.
Kindle Customer –
This used to be a good product. Mayb unscrupulous third party vendors?
I have used this for years but lately, I have been getting dried up tubes. The last one was completely dry inside. The only way to get the mascara out was to add water and have crumbly mascara. I accepted it as a fluk the first time it happened, but twice?
Miss Spender –
“Big Look” = Big Waste
The only good thing I can say about this product is it didn’t irritate my eyes. But, other than that, it’s awful. It drops huge clumps onto the lashes, it flakes off and it isn’t worth the money. I have has great success with Almay Thickening Mascara.
Beauty Addict –
Very Wink Worthy Mascara!
I have very long but sparse lashes. This is by far the best mascara I have ever used…and I’ve tried lots. My eye are super sensitive and this does not irritate them at all. It does not flake off and stays on all day. Also, it dries slow enough that you can work with it. I have found that it does dry out in the bottle pretty quickly so make sure you shake the bottle before every use.A couple of things to be aware of. This stuff is thick and intensely dark. I’m a redhead with blond eyelashes so I use this judiciously.Here’s how I apply:1) Go from root to end 1 time. I only need one coat for my ends. Otherwise it starts looking like spider legs.2) Separate the lashes with a fine lash comb. Next step I apply one more coat only to the roots. This makes them look thick and really defines your eye. Often I can get away without any liner for daytime.Have fun and happy winking!
Nadia –
Hard to apply and clumpy brush
I saw this mascara online and wanted to try it, but honestly it was harder to use than I expected. When you pull the wand out, it feels really stuck and the brush comes out with too much product on it. You can see on my photos that it sits in little clumps on the brush. Before I even start doing my lashes I have to wipe the extra off on a paper towel, otherwise it makes a mess.Application is not smooth, I had to go over my lashes many times just to get some product on evenly. It does give length, but no volume at all and it leaves a few clumps on the lashes too. On the good side- it wears the whole day without smudging and washes off pretty easy with my regular face wash (I use CeraVe). No irritation.Because of the brush and how hard it is to apply, I won’t repurchase this one.
Melanie –
Cruelty-Free great look that washes off easiliy
Always love the cruelty-free products! This is a great mascara; it takes a few applications to get the length and thickness but the end result looks great. Also washes off easily. I would definitely recommend the product and just bought one for Mom too.
Lisa J. Almquist –
No clumping
Great mascara!
Whittney –
The best mascara I have ever used, does not flake!!!!
Tazzler –
It looks good. It delivers on making my lashes look longer and thicker whilst the argan oil protects them. Great product!
Tadeja –
I was so excited about this mascara but when i tried to open it the wand came out without the brush for application. Completely useless now☹️☹️☹️☹️
Kim O. –
Really like
Riana –
The ONLY mascara I use. Applies easily. Great brush. And washes off without a fuss.